If you're reading this letter, chances are you're an athlete of some kind - whether it's professional, a rising collegiate star, amateur competitor, a weekend warrior or just someone who takes their health and fitness seriously. You also know and understand the importance that sports nutrition plays in your body's muscle and strength development, overall performance and even recovery. The problem is, the sports nutrition industry is virtually unregulated and wrought with companies that prey on young athletes' ignorance. They overhype and under-deliver on label claims and effectiveness. Unfortunately, many athletes don't realize this until it is too late, and their health, reputation, career - or all three - are jeopardized.
In 2003 when I played for the Indianapolis Colts, I became frustrated with the supplements I was taking. They were not helping my performance as promised in advertisements - in fact, they were hindering my performance, and even caused injuries on the football field. After my strength coach advised me to stop taking over-marketed supplements that overpromised and under-delivered, I found my mission in life. This is why I started MusclePharm.
As a professional athlete myself, nothing stands in the way of my career. This is why I have invested millions of dollars and amassed a team of the world's most respected scientists, physicians, researchers, trainers and athletes. Our quest is to create a superior line of sports nutrition products that are safe, free of banned substances, and formulated, tested and certified under the most stringent conditions in the marketplace today. I'm proud to say that at MusclePharm, we don't just make and sell the products, we live the lifestyle. MusclePharm is our daily routine. We train in the state-of-the-art performance facility I built to test and perfect our products using real-world scenarios. We see MusclePharm results in our own lives along with those of the professional athletes that use and endorse our products.
But don't take my word for it. As with any product you put in your body, I invite and encourage you to truly examine our products, our ingredients and processes, then incorporate the correct ones into your fitness routine. Then it's time to Fuel The Athlete Inside™!
MusclePharm is not just a company of businesspeople. We live fitness. We fully embrace the athletic lifestyle. To make sure our visions were aligned, my Executive Team and I collaborated on a Mission Statement. It is a promise from us to you, the athletes who rely on us.
The MusclePharm Mission Statement:
To develop and bring to market the most scientifically advanced, safest nutritional and sports supplementation products possible. The purpose of every MusclePharm product must be to enhance athletic performance, strength and overall personal health - all without the use of banned substances. Our team philosophy is that every product will be a formulation that we, as former professional athletes, believe in and use every day.
If you're reading this letter, chances are you're an athlete of some kind - whether it's professional, a rising collegiate star, amateur competitor, a weekend warrior or just someone who takes their health and fitness seriously. You also know and understand the importance that sports nutrition plays in your body's muscle and strength development, overall performance and even recovery. The problem is, the sports nutrition industry is virtually unregulated and wrought with companies that prey on young athletes' ignorance. They overhype and under-deliver on label claims and effectiveness. Unfortunately, many athletes don't realize this until it is too late, and their health, reputation, career - or all three - are jeopardized.
In 2003 when I played for the Indianapolis Colts, I became frustrated with the supplements I was taking. They were not helping my performance as promised in advertisements - in fact, they were hindering my performance, and even caused injuries on the football field. After my strength coach advised me to stop taking over-marketed supplements that overpromised and under-delivered, I found my mission in life. This is why I started MusclePharm.
As a professional athlete myself, nothing stands in the way of my career. This is why I have invested millions of dollars and amassed a team of the world's most respected scientists, physicians, researchers, trainers and athletes. Our quest is to create a superior line of sports nutrition products that are safe, free of banned substances, and formulated, tested and certified under the most stringent conditions in the marketplace today. I'm proud to say that at MusclePharm, we don't just make and sell the products, we live the lifestyle. MusclePharm is our daily routine. We train in the state-of-the-art performance facility I built to test and perfect our products using real-world scenarios. We see MusclePharm results in our own lives along with those of the professional athletes that use and endorse our products.
But don't take my word for it. As with any product you put in your body, I invite and encourage you to truly examine our products, our ingredients and processes, then incorporate the correct ones into your fitness routine. Then it's time to Fuel The Athlete Inside™!
MusclePharm is not just a company of businesspeople. We live fitness. We fully embrace the athletic lifestyle. To make sure our visions were aligned, my Executive Team and I collaborated on a Mission Statement. It is a promise from us to you, the athletes who rely on us.
The MusclePharm Mission Statement:
To develop and bring to market the most scientifically advanced, safest nutritional and sports supplementation products possible. The purpose of every MusclePharm product must be to enhance athletic performance, strength and overall personal health - all without the use of banned substances. Our team philosophy is that every product will be a formulation that we, as former professional athletes, believe in and use every day.
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