Global Superstar Flo Rida Now Partnering With MusclePharm®

DENVER, June 20, 2013 /PRNewswire/ – MusclePharm Corporation (MSLP), a nutritional supplement company focused on active lifestyles, has signed a deal with international recording artist Flo Rida.  Activating a social media network of over 16 million followers, Flo Rida will promote MusclePharm® products and develop exclusive viral exercise videos for the brand. He also will represent MusclePharm® at events and star in a series of radio and online ads.

Flo Rida has built a fervent fan base by mixing hip-hop harmonies with slick dance beats, selling over 75 million singles worldwide. The innovative Florida-born rapper became a chart-topping artist fixture with blockbuster singles such as “Right Round” and “Wild Ones (feat. Sia).” Flo Rida is committed to imparting the importance of education to children and empowering student athletes to become leaders both on and off the field through his non-profit organizations, Big Dreams for Kids and the Florida Youth Football League (FYFL).

“Ever since I was growing up, health, nutrition and fitness have been very important aspects of my life,” said Flo Rida. “I started using MusclePharm® supplements because of the company’s commitment to developing safe, scientifically backed products. Right away I noticed a positive improvement with my energy and fitness levels.  I’m very excited to join the MusclePharm® family and look forward to promoting the brand to my fans.”

“As one of today’s most popular musicians, Flo Rida is a global force who is at the top of his field because he is dedicated not only to his music but also to his physical well-being,” said Brad Pyatt, founder and CEO, MusclePharm®. “Flo Rida’s international influence coupled with his amazing physique make him an ideal ambassador. We’re thrilled to have him represent the MusclePharm® brand.”

As part of their agreement, MusclePharm® will make a donation to Flo Rida’s charity, the FYFL, and gift new sports equipment to the league. MusclePharm® and Flo Rida will celebrate the partnership at the customer appreciation day next month which will be taking place at Flo Rida’s new South Florida gym, Flo Fit (12425 Taft Street, Pembroke Pines, FL 33028). The musician and philanthropist joins fellow MusclePharm® brand ambassador, quarterback Colin Kaepernick of the NFL® San Francisco 49ers, who partnered with the company earlier this year.  Additionally, MusclePharm® is the official Nutritional Supplement provider of the Ultimate Fighting Championship®.

ABOUT MUSCLEPHARM CORPORATION:
Founded in 2008 by former NFL player Brad Pyatt, MusclePharm® is a healthy lifestyle company that develops and manufactures nutritional supplements to address active lifestyles like muscle building, weight loss and maintaining general fitness through a daily nutritional supplement regimen. The products are formulated through a six-stage research process using the expertise of leading nutritional scientists at MusclePharm® Sports Science Center & Research Center in Denver, Colorado. MusclePharm®’s products are sold to consumers in more than 110 countries and available in over 10,500 U.S. retail outlets, including Dick’s Sporting Goods, 24 Hour Fitness, Bally’s, GNC, Vitamin Shoppe and Vitamin World. MusclePharm® products also are sold through more than 100 online channels globally, including bodybuilding.com, amazon.com and vitacost.com. For more information, please visit www.musclepharm.com.  You can also follow MusclePharm online at www.facebook.com/MusclePharm and www.twitter.com/MusclePharm.

Forward Looking Statements
The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

MusclePharm® PR Contact:
Ivy Mollenkamp/Wendy Zaas
Rogers & Cowan
310-854-8131/310-854-8148
imollenkamp@rogersandcowan.com
wzaas@rogersandcowan.com

MusclePharm® Investor Relations Contact:
The Del Mar Consulting Group, Inc.
Robert B. Prag
President
Telephone: 858-794-9500
Email: Email Contact

Or

John H. Bluher
Executive Vice President
MusclePharm Corporation
303-396-6149
John@musclepharm.com

Flo Rida Contact:
Elora Mason
Strong Arm Management
305-828-3228
305-851-5699 (mobile)

Sports and Science Center Open House!

TOUR: MusclePharm's 40,000 square-foot, state-of-the-art athletic and testing space.

MEET: The industry's brightest doctors, researchers, and nutritionists

TEST: The latest in athletic training and performance equipment

– THURSDAY, JUNE 13th –
9:00 am – 6:00pm

4721 Ironton St. Building A • Denver, CO 80239

For RSVP and to Schedule tours email:
research@musclepharm.com

Musclepharm And Bodybuilding.Com Facebook Giveaway –Official Rules

NO PURCHASE NECESSARY TO ENTER OR WIN.   A PURCHASE DOES NOT INCREASE OR IMPROVE YOUR CHANCE OF WINNING.  ODDS OF WINNING DEPEND UPON THE NUMBER OF ELIGIBLE ENTRIES RECEIVED. 

OPEN TO LEGAL RESIDENTS OF THE UNITED STATES WHO ARE 18 YEARS OF AGE OR OLDER AT TIME OF ENTRY. 

INTERNET ACCESS REQUIRED

HOW TO ENTER: To enter the MusclePharm and Bodybuilding.com Facebook Giveaway (“Giveaway”), beginning 12:01 am ET on April 15, 2013 through 11:59 pm ET May 6, 2013, visit www.bodybuilding.com, complete the required information and submit as directed.   An eligible entry is completed by completing the required information and by also ‘liking’ both Bodybuilding.com’s Facebook page at www.facebook.com/bodybuildingcom and by ‘liking’ MusclePharm’s Facebook page at http://www.facebook.com/musclepharm.  All entries must be received no later than 11:59 pm ET on May 6, 2013 to be eligible.  By entering, you certify that you are at least 18 years of age or older at the time of entry.

An entrant must have an active Facebook account to participate in the Giveaway and win any of the prizes. You can join Facebook free of charge at www.facebook.comLimit one entry per person per household.  Only one prize will be awarded per person per household throughout the Giveaway.

ELIGIBILITY: This Giveaway is open to legal residents of the United States who are 18 years of age or older on the date of the Giveaway entry submission.  Employees, directors and officers and their immediate families (spouses and siblings, parents and children and their spouses) and household members of the Sponsor and/or Bodybuilding.com and their respective parent companies, subsidiaries and affiliates, distributors, dealerships and companies involved in the implementation and execution of the Giveaway are not eligible.  All federal, state and local laws and regulations apply. Void where prohibited by law, rule or regulation.

By participating, you agree to accept these Official Rules and the decisions of the Sponsor, whose decisions are final and binding in all respects. By entering this Giveaway, you also agree to release, discharge and hold harmless Bodybuilding.com, Sponsor and their respective affiliates, subsidiaries, advertising, promotion and internet agencies, and contractors, and their respective officers, directors, employees and agents, from any and all damages whether direct or indirect, which may be due to or arise out of participation in the Giveaway or the acceptance, use/misuse or possession of a prize.

INTERNET ENTRY: Bodybuilding.com and Sponsor are not responsible for incomplete, lost, late, damaged, illegible or misdirected e-mail, or for any technical problems, malfunctions of any telephone lines, computer systems, servers, providers, hardware/software, lost or unavailable network connections or failed, incomplete, garbled or delayed computer transmission or any combination thereof. Bodybuilding.com and Sponsor are not responsible for any liability for damage to any computer system resulting from participation in or accessing or downloading information in connection with this Giveaway.

CAUTION: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS GIVEAWAY IS A VIOLATION OF CRIMINAL AND CIVIL LAW. SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.

Sponsor reserves the right in its sole discretion to disqualify any individual who tampers with the entry process. Bodybuilding.com and Sponsor assume no responsibility for undeliverable emails resulting from any form of active or passive email filtering by a user's Internet Service Provider and/or email client or for insufficient space in user’s email account to receive email. Sponsor reserves the right, in its sole discretion, to cancel or suspend this Giveaway should causes beyond the control of Sponsor corrupt the administration, security or proper operation of the Giveaway. Sponsor reserves the right to modify the Giveaway or disqualify entrants if fraud, misconduct or technical failures destroy the integrity of the Giveaway, as determined by Sponsor, in its sole discretion.

Information collected from entrants is subject to MusclePharm’s Privacy Policy, which can be found at http://musclepharm.com/Privacy-Policy.html.

GENERAL RULES: Winner will be notified by email. Failure to timely respond may result in an alternate winner being selected.  Limit one prize per person. No substitution or transfer of prize permitted. Sponsor reserves the right to substitute prize of equal or greater value or to substitute the cash equivalent of the prize at its sole discretion. All federal, state and local taxes are the sole responsibility of winner. Acceptance of prize constitutes permission to Sponsor and its agencies to use winner's name, likeness, and submission, in any form, in whole or in part, for purposes of public relations, promotional advertising and trade purposes in any and all media, without territorial, time, use or other limitation without further compensation, unless prohibited by law. All material submitted becomes the sole property of Sponsor and will not be returned.

Sponsor is not responsible for any typographical or other error in the printing of the rules, administration of the Giveaway or announcement of prize winner. Winner must certify that they will not seek reimbursement for any products received as a prize. Sponsor does not make any warranty, representation or guarantee, express or implied, in fact or in law, relative to the use of any prize, including, without limitation, quality, merchantability and fitness for a particular purpose. 

NOTWITHSTANDING ANY OTHER PROVISION OF THIS AGREEMENT TO THE CONTRARY, SPONSOR SHALL NOT BE LIABLE TO ENTRANT OR ANY THIRD PARTY FOR ANY INDIRECT, CONSEQUENTIAL, SPECIAL, PUNITIVE, EXEMPLARY OR INCIDENTAL DAMAGES (INCLUDING DAMAGES FOR LOST PROFITS), EVEN IF SPONSOR HAS BEEN MADE AWARE OF THE POSSIBILITY OF SUCH DAMAGES. Sponsor reserves the right to terminate, suspend, withdraw or amend the Giveaway for any reason.

PRIZES & APPROXIMATE RETAIL VALUES (“RV”):  One winner will be selected at random by Bodybuilding.com.  One (1) prize winner, subject to eligibility and compliance with these Official Rules, will receive two (2) floor seat tickets to a UFC Event in Las Vegas, Nevada; roundtrip airfare for two (2) persons to Las Vegas, Nevada; and accommodations for two (2) nights at a Las Vegas area hotel selected by the Sponsor (RV: up to $3000 and will vary according to the departure city).  Sponsor will be solely responsible for travel arrangements. 

Winner is solely responsible for: (1) all local, state, or federal taxes; (2) transportation costs to and from the hotel, airport, UFC event and any other destinations.  Winner and guest must provide Sponsor with photo identification proof of age.  Please allow up to thirty (30) days for delivery of prizes.  Prizes returned as undeliverable will not be reshipped and will be considered fulfilled and finalized for the purpose of awarding the prizes in this Giveaway. 

SELECTION OF WINNER: Winner will be selected in a random drawing conducted from among all eligible entries received at the time of the drawing. Winner will be announced via Bodybuilding.com’s website and/or Facebook page.  Odds of winning depend on the number o
f eligible entries received. The potential winner may be required to complete an affidavit of eligibility/release of liability within five (5) business days of attempted delivery of same. Affidavit must certify entrant's eligibility, that entrant has not won a previous prize or award and that the entrant has followed the Rules of the Giveaway. Failure to timely comply with all requirements, including the 5-day time period, or return of any prize notification as undeliverable will result in disqualification and an alternate winner will be selected.

For the name of the winner, please visit www.bodybuilding.com at the conclusion of the Giveaway. 

CHOICE OF LAW: Under no circumstances will entrants be permitted to obtain awards for, and entrant hereby waives all rights to claim, punitive, incidental or consequential damages, or any other damages, including attorneys’ fees, other than entrant's actual out-of-pocket expenses (i.e., costs associated with entering this Giveaway), and entrant further waives all rights to have damages multiplied or increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of entrants and Sponsor in connection with the Giveaway, shall be governed by, and construed in accordance with, the substantive laws of the state of Colorado, USA, without regard to choice of law rules.  By completing the entry form, participant submits to the personal jurisdiction of the courts in the state of Colorado. 

SPONSOR:This Giveaway is being conducted by Bodybuilding.com, LLC located at 2026 S. Silverstone Way, Meridian, ID 83642 and sponsored by MusclePharm Corporation located at 4721 Ironton Street, Unit A, Denver, CO 80239.  This Giveaway is not sponsored, endorsed or administered by or associated with Facebook. 

 

MusclePharm Announces Deal With NFL Super Bowl Quarterback Colin Kaepernick

DENVER, CO–(Marketwire – Mar 21, 2013) – MusclePharm Corporation ( OTCQB : MSLP ), a nutritional supplement company focused on active lifestyles, is proud to announce it has signed a multi-year endorsement deal with the NFL San Francisco 49ers Super Bowl quarterback Colin Kaepernick. As part of the relationship, Kaepernick will represent MusclePharm in a series of advertisements, radio and television appearances, and social media outlets.

Kaepernick is considered one of the fastest raising stars in the NFL. Drafted in 2011 in the second round by the San Francisco 49ers, Kaepernick became the team's full-time starter in the middle of the 2012 season leading the 49ers into the NFL playoffs. In his first career postseason start, he put forth an electrifying performance against the Green Bay Packers setting an NFL single-game record for most rushing yards (181) by a quarterback. After beating the Atlanta Falcons in the NFC Championship, he led the 49ers to their first Super Bowl appearance since 1994 against the Baltimore Ravens.

Commenting on the announcement, Kaepernick stated, "I added MusclePharm supplements to my routine at the beginning of my rookie season in the NFL. MP covers all my needs when it comes to energy, recovery and increased productivity both on and off the field. I am honored to become part of the MusclePharm team and look forward to representing their highly regarded brand."

Commenting on the announcement, MusclePharm Founder & CEO, Brad Pyatt, stated, "Kaepernick's reputation as a workout fanatic coupled with his amazing physique makes him an ideal fit with the MusclePharm brand. He is both an articulate and charismatic young man with a work ethic and competitive drive that complement his dynamic athleticism. We are thrilled to have him represent MusclePharm."

ABOUT MUSCLEPHARM CORPORATION

MusclePharm is a healthy lifestyle company that develops and manufactures nutritional supplements which address active lifestyles, including muscle building, weight loss and maintaining general fitness through a daily nutritional supplement regimen. The products are formulated through a six-stage research process using the expertise of leading nutritional scientists. MusclePharm's products are sold to consumers in more than 110 countries and available in over 10,500 U.S. retail outlets, including Dick's Sporting Goods, GNC, Vitamin Shoppe and Vitamin World. MusclePharm products also are sold through more than 100 online channels globally, including bodybuilding.com, amazon.com and vitacost.com. MusclePharm also owns FitMiss™, a branded line of fitness supplements which is designed, dosed and formulated specifically for women with active lifestyles. For more information, please visit http://musclepharm.com/.

FORWARD-LOOKING STATEMENTS

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended. Statements that are not a description of historical facts constitute forward-looking statements and may often, but not always, be identified by the use of such words as "expects", "anticipates", "intends", "estimates", "plans", "potential", "possible", "probable", "believes", "seeks", "may", "will", "should", "could" or the negative of such terms or other similar expressions. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in the Company's business. More detailed information about the Company and the risk factors that may affect the realization of forward-looking statements is set forth in the Company's Annual Report on Form 10-K/A for the fiscal year ended December 31, 2011, the Company's Quarter Reports on Form 10-Q and other filings submitted by the Company to the SEC, copies of which may be obtained from the SEC's website at www.sec.gov. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. All forward-looking statements are qualified in their entirety by this cautionary statement and the Company undertakes no obligation to revise or update this release to reflect events or circumstances after the date hereof.

Contact:

MusclePharm Company

John H. Bluher
COO
Telephone: 303-618-0902
Email Contact

MusclePharm Investor

The Del Mar Consulting Group, Inc.
Robert B. Prag
President
Telephone: 858-794-9500
Email: Email Contact

Alex Partners, LLC
Scott Wilfong
President
Telephone: 425-242-0891
Email: Email Contact

Musclepharm To Present At The 25th Annual Roth Conference

DENVER, COLORADO– March 12, 2013 – MusclePharm Corporation (MSLP.OB), a nutritional supplement company focused on active lifestyles, is proud to announce that it will present at the 25th Annual ROTH Conference, which will take place from March 17-20 at the Ritz-Carlton Laguna Niguel in Dana Point, California.  The MusclePharm presentation will be held on Monday March 18th at 5:30 p.m. Pacific Time.

A live webcast of the presentation will be broadcast via the Internet. Those interested in listening to the webcast may access it at http://wsw.com/webcast/roth27/mslp/or on MusclePharm’s website at http://musclepharm.com/investors. An archived replay of the presentation will be available for 90 days.

ABOUT MUSCLEPHARM CORPORATION

MusclePharm is a healthy lifestyle company that develops and manufactures nutritional supplements that address active lifestyles, including muscle building, weight loss and maintaining general fitness through a daily nutritional supplement regimen. The products are formulated through a six-stage research process using the expertise of leading nutritional scientists. MusclePharm’s products are sold to consumers in more than 110 countries and available in over 10,500 U.S. retail outlets, including Dick’s Sporting Goods, GNC, Vitamin Shoppe and Vitamin World. MusclePharm products also are sold through more than 100 online channels globally, including bodybuilding.com, amazon.com and vitacost.com. For more information, please visit http://musclepharm.com/.

FORWARD-LOOKING STATEMENTS

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended. Statements that are not a description of historical facts constitute forward-looking statements and may often, but not always, be identified by the use of such words as “expects”, “anticipates”, “intends”, “estimates”, “plans”, “potential”, “possible”, “probable”, “believes”, “seeks”, “may”, “will”, “should”, “could” or the negative of such terms or other similar expressions. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in the Company’s business. More detailed information about the Company and the risk factors that may affect the realization of forward-looking statements is set forth in the Company’s Annual Report on Form 10-K/A for the fiscal year ended December 31, 2011, the Company’s Quarter Reports on Form 10-Q and other filings submitted by the Company to the SEC, copies of which may be obtained from the SEC’s website at www.sec.gov. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. All forward-looking statements are qualified in their entirety by this cautionary statement and the Company undertakes no obligation to revise or update this release to reflect events or circumstances after the date hereof.

 

MusclePharm Company Contact:

John H. Bluher, COO

Telephone:  303-618-0902

john@musclepharm.com

 

MusclePharm Investor Contact:

The Del Mar Consulting Group, Inc.                            or                     Alex Partners, LLC

Robert B. Prag, President                                                                     Scott Wilfong, President

Telephone: 858-794-9500                                                                   Telephone: 425-242-0891

Email: bprag@delmarconsulting.com                                                    Email: Scott@alexpartnersllc.com

Musclepharm To Present At The Peak To Peak Institutional Conference

DENVER, COLORADO– March 12, 2013 – MusclePharm Corporation (MSLP.OB), a nutritional supplement company focused on active lifestyles, is proud to announce the Company will be presenting at the 2013 Peak to Peak Institutional Investor Conference presented by Janco Partners and Genesis Select on March 14-15, 2013 at the Westin Riverfront Resort in Beaver Creek, CO. The MusclePharm presentation will be held on Thursday, 14th at Noon Mountain Time.

A live webcast of the presentation will be broadcast via the Internet. Those interested in listening to the webcast may access it at http://wsw.com/webcast/genesis/mslp/ or on MusclePharm’s website at http://musclepharm.com/investors. An archived replay of the presentation will be available for 90 days.

ABOUT MUSCLEPHARM CORPORATION

MusclePharm is a healthy lifestyle company that develops and manufactures nutritional supplements that address active lifestyles, including muscle building, weight loss and maintaining general fitness through a daily nutritional supplement regimen. The products are formulated through a six-stage research process using the expertise of leading nutritional scientists. MusclePharm’s products are sold to consumers in more than 110 countries and available in over 10,500 U.S. retail outlets, including Dick’s Sporting Goods, GNC, Vitamin Shoppe and Vitamin World. MusclePharm products also are sold through more than 100 online channels globally, including bodybuilding.com, amazon.com and vitacost.com. For more information, please visit http://musclepharm.com/.

FORWARD-LOOKING STATEMENTS

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended. Statements that are not a description of historical facts constitute forward-looking statements and may often, but not always, be identified by the use of such words as “expects”, “anticipates”, “intends”, “estimates”, “plans”, “potential”, “possible”, “probable”, “believes”, “seeks”, “may”, “will”, “should”, “could” or the negative of such terms or other similar expressions. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in the Company’s business. More detailed information about the Company and the risk factors that may affect the realization of forward-looking statements is set forth in the Company’s Annual Report on Form 10-K/A for the fiscal year ended December 31, 2011, the Company’s Quarter Reports on Form 10-Q and other filings submitted by the Company to the SEC, copies of which may be obtained from the SEC’s website at www.sec.gov. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. All forward-looking statements are qualified in their entirety by this cautionary statement and the Company undertakes no obligation to revise or update this release to reflect events or circumstances after the date hereof.

 

MusclePharm Company Contact:

John H. Bluher, COO

Telephone:  303-618-0902

john@musclepharm.com

 

MusclePharm Investor Contact:

The Del Mar Consulting Group, Inc.                            or                     Alex Partners, LLC

Robert B. Prag, President                                                                     Scott Wilfong, President

Telephone: 858-794-9500                                                                   Telephone: 425-242-0891

Email: bprag@delmarconsulting.com                                                    Email: Scott@alexpartnersllc.com

MusclePharm Named the 2012 GNC "Rising Star" Sports Vendor

DENVER, CO — (Marketwire) — 02/25/13 — MusclePharm Corporation (OTCQB: MSLP), a nutritional supplement company focused on active lifestyles, is proud to announce it was given the 2012 GNC "Rising Star" vendor award by GNC in the sports category. The announcement was made by GNC on Friday, February 22, 2013 as part of the 2012 GNC Top Vendor Awards. GNC is the largest specialty retailer of health and wellness products in the U.S.

The GNC Rising Star award is given annually to an emerging brand that has demonstrated strong sales growth in a short time period. The winner has proven to fully support GNC customers in regards to favorable promotional activity and programs and show significant growth potential.

As part of the announcement, MusclePharm was characterized as "an outstanding vendor for GNC making many high quality products our customers love. They focus on products for active lifestyles and you can't miss their packaging with the unmistakable green dominating their section in GNC. Some of their popular products at GNC include Assault, Combat Powder®, and Bullet Proof."

MusclePharm Founder & CEO, Brad Pyatt, stated, "It is a significant achievement to have been tapped by GNC as the 2012 'Rising Star' sports vendor. We greatly value our relationship with GNC and hope to see the volume of MusclePharm products sold by GNC continue to grow throughout 2013 and beyond."

Mr. Pyatt continued, "Over the past 3 years, we have experienced a substantial increase in year-over-year revenue — growing from a sub $5 million company in 2010 to approximately $78 million in 2012. The MusclePharm brand has continued to gain momentum largely because we sell outstanding products that give our customers the results they are looking for."

ABOUT MUSCLEPHARM CORPORATION

MusclePharm is a healthy lifestyle company that develops and manufactures nutritional supplements that address active lifestyles, including muscle building, weight loss and maintaining general fitness through a daily nutritional supplement regimen. The products are formulated through a six-stage research process using the expertise of leading nutritional scientists. MusclePharm's products are sold to consumers in more than 110 countries and available in over 10,500 U.S. retail outlets, including Dick's Sporting Goods, GNC, Vitamin Shoppe and Vitamin World. MusclePharm products also are sold through more than 100 online channels globally, including bodybuilding.com, amazon.com and vitacost.com. For more information, please visit http://musclepharm.com/.

FORWARD-LOOKING STATEMENTS

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended. Statements that are not a description of historical facts constitute forward-looking statements and may often, but not always, be identified by the use of such words as "expects", "anticipates", "intends", "estimates", "plans", "potential", "possible", "probable", "believes", "seeks", "may", "will", "should", "could" or the negative of such terms or other similar expressions. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in the Company's business. More detailed information about the Company and the risk factors that may affect the realization of forward-looking statements is set forth in the Company's Annual Report on Form 10-K/A for the fiscal year ended December 31, 2011, the Company's Quarter Reports on Form 10-Q and other filings submitted by the Company to the SEC, copies of which may be obtained from the SEC's website at www.sec.gov. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. All forward-looking statements are qualified in their entirety by this cautionary statement and the Company undertakes no obligation to revise or update this release to reflect events or circumstances after the date hereof.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2238155
MusclePharm Investor Contact:

The Del Mar Consulting Group, Inc.
Robert B. Prag
President
Telephone: 858-794-9500
Email: Email Contact

or

Alex Partners, LLC
Scott Wilfong
President
Telephone: 425-242-0891

MusclePharm CEO Issues Letter to Shareholders

DENVER, CO–(Marketwire – Feb 15, 2013) – MusclePharm Corporation (OTCQB: MSLP), a nutritional supplement company focused on active lifestyles, is pleased to announce that it has released a letter from its CEO, Bradley J. Pyatt, to update shareholders on the current status of the Company.

Dear Valued MusclePharm Shareholder,

I want to personally thank you for being a MusclePharm Corporation shareholder. We are excited about the future of our Company and this letter outlines our vision and plans for the future.

Over the past three years we achieved exponential product sales growth, growing from around $1.4 million in revenue for 2009, to approximately $78 million in 2012. However, to finance that growth from essentially a startup mode we had to utilize dilutive financing instruments, which were very expensive and hurt our financial performance, and as one would expect, our stock price suffered too. All of us at MusclePharm® believe that our market capitalization today is not a valid reflection of our Company's current underlying fundamentals. Below I address how we are proactively addressing our future, which we believe should result in better financial results and a higher stock price as we move forward.

As you probably know, we recently completed a $12.0 million registered direct offering of our Series D Convertible Preferred Stock at $8.00 per share. Each preferred share is convertible into two shares of our common stock. In 2012, we spent considerable time cleaning up the Company's balance sheet and raising other capital to support our growth. In late 2012, we issued 516,308 shares of our common stock to several accredited investors pursuant to conversions of warrants to purchase an aggregate of 728,648 shares of our common stock. As a result of these warrant conversions and other extinguishments of derivative liabilities, our stockholders' deficit decreased from approximately $11.0 million at June 30, 2012 to approximately $7.3 million at September 30, 2012 and our derivative liabilities decreased from approximately $7.9 million at June 30, 2012 to approximately $25,000 at September 30, 2012. Now, in the first quarter of 2013, after our registered direct offering, we believe we have positioned the Company to continue growing with the proper type of capital structure that will allow us to focus on profitability.

With the proceeds from our recently completed offering we paid off all our mezzanine and short-term debt. We are now debt free. We expect to use the remaining proceeds from the offering to launch new products, seek to expand internationally, and seek to increase our U.S. sales force.

As you also are probably aware, in late 2012 we completed an 850:1 reverse stock split. The reverse split was a necessary step for us to seek a listing on a stock exchange. We expect we will have such a listing this summer after we post our 2013 first quarter results. There are several benefits to being listed on a stock exchange, but the most important is the ability to seek institutional investment in our shares. The institutions that were looking at investing in our Company over the past few years declined for the most part, citing our lack of a stock exchange listing. Going forward, these investors will have the ability to participate in our Company once we are listed on an exchange.

Our Growth Story

In September of 2008, we started MusclePharm® out of my garage in Denver, Colorado. Fast-forward to today and we are recognized as a global leader in a multi-billion dollar industry. Our gross revenue increased exponentially as follows*:

$s in millions
2009: $0 – $1
2010: $1 – 4 (300% gain YOY)
2011: $4 – 17 (325% gain YOY)
2012: $17 – 78 (370% gain YOY)

* These numbers have been rounded for ease of reading, and 2012 is unaudited.

In a time when our economy has struggled, we achieved revenue growth of approximately 300%+ year over year. We project we will increase our gross revenues in 2013 to over $100 million.

At the 2012 Bodybuilding.com Supplement Awards, we received three Awards of Excellence; we received (i) the "Brand of the Year" award, (ii) the "Packaging of the Year" award, and (iii) the "Pre-Workout Supplement of the Year" award for Assault™. On top of that, we've won over 15 other industry awards since our inception.

Our headquarters in Denver, Colorado has a state-of-the-art over 30,300 square feet athletic facility with a medical and clinical testing department, complete with equipment for measuring and conducting athletic clinical studies and supporting athletes. Our medical and clinical professionals consist of several nationally recognized medical doctors and nutritional experts who oversee our product research, formulation, efficacy analysis and testing. It also serves as a place for some of the world's top athletes to come and train and be educated on the latest nutritional advancements that we have under development.

Our primary growth strategy is to:

  • Increase our product distribution and sales through increased market penetrations both domestically and internationally;
     
  • Increase our margins by focusing on streamlining our operations and seeking operating efficiencies in all areas of our operations;
     
  • Continue to conduct additional testing of the safety and efficacy of our products and formulate new products; and
     
  • Increase awareness of our products by increasing our marketing and branding opportunities through endorsements, sponsorships and brand extensions.
     

Our core marketing strategy is to brand MusclePharm® as the "must have" fitness brand for workout enthusiasts and elite athletes. We seek to be known as the "athlete's company," run by athletes who create their products for other athletes, both professional and otherwise. We believe that our marketing mix of endorsers, sponsorships and providing sample products for our retail resellers to use is an optimal strategy to increase sales.

In addition:

  • Our products are currently sold in over 110 countries, with the goal of reaching 175 countries in the next few years
  • Our products are available in over 10,500 U.S. retail outlets with the goal of reaching 20,000+ in the next few years
  • Retail stores include GNC and Vitamin Shoppe, as well as over 100 online stores, including Bodybuilding.com, Vitacost.com, GNC.com, Amazon.com, SupplementWarehouse.com, AllStarHealth.com, LuckyVitamin.com, Dick's Sporting Goods, and many more

We recently renegotiated our terms with our manufacturers and have refined our distribution model, and as a result, we should experience better sales margins. On top of this, we have reviewed our operating costs and are cutting several non- essential expenses. We also recently launched a new product called Amino1. To date, it is the fastest growing product (sku) we have ever had here at MusclePharm®.

Finally, in mid 2012, we hired an experienced CFO, Gary Davis, who most recently served as executive vice president and CFO for Bodybuilding.com for almost six years. Bodybuilding.com is a world leader in sports fitness and nutritional supplements and is a very large website for nutritional products. Gary's experience includes extensive experience as a chief financial officer with strengths in external and management reporting and analysis, accounting, tax, treasury, human resources and risk management functions in public and private companies along with the dietary supplement industry. He provides strength and direction for the demands and growth of MusclePharm®.

Going from no revenues to over $78 million
in less than four years was impressive growth, but all of us here at MusclePharm® have the goal of reaching $500 million in annual sales — but only at a profitable level. We are excited about focusing on our core business without the after effects of burdensome financings.

If you have any questions regarding our Company, please feel free to contact me directly or our office at the numbers listed below.

Sincerely,

Brad Pyatt
Chief Executive Officer

ABOUT MUSCLEPHARM CORPORATION

MusclePharm® is a healthy lifestyle company that develops and manufactures nutritional supplements that address active lifestyles, including muscle building, weight loss and maintaining general fitness through a daily nutritional supplement regimen. The products are formulated through a six-stage research process using the expertise of leading nutritional scientists. MusclePharm®'s products are sold to consumers in more than 110 countries and available in over 10,500 U.S. retail outlets, including Dick's Sporting Goods, GNC, Vitamin Shoppe and Vitamin World. MusclePharm® products also are sold through more than 100 online channels globally, including bodybuilding.com, amazon.com and vitacost.com. For more information, please visit www.musclepharm.com.

FORWARD-LOOKING STATEMENTS
This release and the letter herein contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended. Statements that are not a description of historical facts constitute forward-looking statements and may often, but not always, be identified by the use of such words as "expects", "anticipates", "intends", "estimates", "plans", "potential", "possible", "probable", "believes", "seeks", "may", "will", "should", "could" or the negative of such terms or other similar expressions. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in the Company's business. More detailed information about the Company and the risk factors that may affect the realization of forward-looking statements is set forth in the Company's Annual Report on Form 10-K/A for the fiscal year ended December 31, 2011, the Company's Quarter Reports on Form 10-Q and other filings submitted by the Company to the SEC, copies of which may be obtained from the SEC's website at www.sec.gov. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. All forward-looking statements are qualified in their entirety by this cautionary statement and the Company undertakes no obligation to revise or update this release to reflect events or circumstances after the date hereof.

 

Contact Information

 

Contact:
MusclePharm® Investor

The Del Mar Consulting Group, Inc.
Robert B. Prag
President
Telephone: 858-794-9500
Email: Email Contact

or

Alex Partners, LLC
Scott Wilfong
President
Telephone: 425-242-0891
Email: Email Contact

MusclePharm Completes $12 Million Offering of Series D Convertible Stock

The Frost Group, LLC, Headed by Miami Entrepreneur Dr. Phillip Frost, Increased Its Investment as the Lead Investor to $2.9 Million

 

DENVER, CO–(Marketwire – Feb 5, 2013) – MusclePharm Corporation (OTCQB: MSLP), a nutritional supplement company focused on active lifestyles, announced today it successfully completed the final closing of a $12.0 million registered direct offering of its Series D Convertible Preferred Stock. The Frost Group, LLC, headed by Miami entrepreneur Dr. Phillip Frost, was the lead investor in the offering and elected to increase its previously announced investment in the offering to a total of $2.9 million dollars.

MusclePharm issued a total of 1,500,000 shares of its Series D Convertible Preferred Stock in a registered direct offering at a price of $8.00 per share. Each share of Series D Convertible Preferred Stock is convertible into two shares of common stock, subject to adjustment. The net proceeds to MusclePharm from the closings were approximately $10.8 million after deducting placement agent fees and offering expenses.

GVC Capital LLC acted as the lead placement agent for this offering.

The shares described above were registered pursuant to a registration statement on Form S-1 (File No. 333-184625), which was declared effective by the Securities and Exchange Commission ("SEC") on January 16, 2013. A prospectus relating to the offering was filed with the SEC on January 17, 2013.

This release shall not constitute an offer to sell or the solicitation of an offer to buy any securities of MusclePharm, nor shall there be any sale of securities in any state or jurisdiction in which such an offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. Any offer will be made only by means of a prospectus forming a part of the effective registration statement. Copies of the final prospectus can be obtained at the SEC's website at http://www.sec.gov or from GVC Capital LLC, 5350 S. Roslyn Street, Suite 400, Greenwood Village, CO 80111, by calling (303) 694-0862, Attn: Dick Huebner.

ABOUT MUSCLEPHARM CORPORATION

MusclePharm is a healthy lifestyle company that develops and manufactures nutritional supplements that address active lifestyles, including muscle building, weight loss and maintaining general fitness through a daily nutritional supplement regimen. The products are formulated through a six-stage research process using the expertise of leading nutritional scientists. MusclePharm's products are sold to consumers in more than 110 countries and available in over 10,500 U.S. retail outlets, including Dick's Sporting Goods, GNC, Vitamin Shoppe and Vitamin World. MusclePharm products also are sold through more than 100 online channels globally, including bodybuilding.com, amazon.com and vitacost.com. For more information, please visit www.musclepharm.com.

FORWARD-LOOKING STATEMENTS

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended. Statements that are not a description of historical facts constitute forward-looking statements and may often, but not always, be identified by the use of such words as "expects", "anticipates", "intends", "estimates", "plans", "potential", "possible", "probable", "believes", "seeks", "may", "will", "should", "could" or the negative of such terms or other similar expressions. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in the Company's business. More detailed information about the Company and the risk factors that may affect the realization of forward-looking statements is set forth in the Company's Annual Report on Form 10-K/A for the fiscal year ended December 31, 2011, the Company's Quarter Reports on Form 10-Q and other filings submitted by the Company to the SEC, copies of which may be obtained from the SEC's website at www.sec.gov. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. All forward-looking statements are qualified in their entirety by this cautionary statement and the Company undertakes no obligation to revise or update this release to reflect events or circumstances after the date hereof.

 

Contact Information

 

MusclePharm Investor Contact:

The Del Mar Consulting Group, Inc.
Robert B. Prag
President
Telephone: 858-794-9500
Email: Email Contact

or

Alex Partners, LLC
Scott Wilfong
President
Telephone: 425-242-0891
Email: Email Contact

MusclePharm Closes $4.1 Million Offering of Series D Convertible Stock

The Frost Group, LLC, Headed by Miami Entrepreneur Dr. Phillip Frost, Was the Lead Investor

 

DENVER, CO–(Marketwire – Jan 28, 2013) –  MusclePharm Corporation (OTCQB: MSLP), a nutritional supplement company focused on active lifestyles, announced today it successfully completed two closings of a registered direct offering of its Series D Convertible Preferred Stock. The Frost Group, LLC, headed by Miami entrepreneur Dr. Phillip Frost, was the lead investor in the offering increasing his position in the Company by approximately $1.4 million.

At the closings, MusclePharm issued 511,625 shares of its Series D Convertible Preferred Stock in a registered direct placement of its shares at a per share price of $8.00. Each share of Series D Convertible Preferred Stock is convertible into two shares of common stock, subject to adjustment. The net proceeds to MusclePharm from the closings were approximately $3.5 million after deducting placement agent fees and offering expenses.

GVC Capital LLC acted as the lead placement agent for this offering. 

The shares described above were registered pursuant to a registration statement on Form S-1 (File No. 333-184625), which was declared effective by the Securities and Exchange Commission ("SEC") on January 16, 2013. A prospectus relating to the offering was filed with the SEC on January 17, 2013.

This release shall not constitute an offer to sell or the solicitation of an offer to buy any securities of MusclePharm, nor shall there be any sale of securities in any state or jurisdiction in which such an offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. Any offer will be made only by means of a prospectus forming a part of the effective registration statement. Copies of the final prospectus can be obtained at the SEC's website at http://www.sec.gov or from GVC Capital LLC, 5350 S. Roslyn Street, Suite 400, Greenwood Village, CO 80111, by calling (303) 694-0862, Attn: Dick Huebner.

ABOUT MUSCLEPHARM CORPORATION

MusclePharm is a healthy lifestyle company that develops and manufactures nutritional supplements that address active lifestyles, including muscle building, weight loss and maintaining general fitness through a daily nutritional supplement regimen. The products are formulated through a six-stage research process using the expertise of leading nutritional scientists. MusclePharm's products are sold to consumers in more than 110 countries and available in over 10,500 U.S. retail outlets, including Dick's Sporting Goods, GNC, Vitamin Shoppe and Vitamin World. MusclePharm products also are sold through more than 100 online channels globally, including bodybuilding.com, amazon.com and vitacost.com. For more information, please visit www.musclepharm.com.

FORWARD-LOOKING STATEMENTS

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended. Statements that are not a description of historical facts constitute forward-looking statements and may often, but not always, be identified by the use of such words as "expects", "anticipates", "intends", "estimates", "plans", "potential", "possible", "probable", "believes", "seeks", "may", "will", "should", "could" or the negative of such terms or other similar expressions. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in the Company's business. More detailed information about the Company and the risk factors that may affect the realization of forward-looking statements is set forth in the Company's Annual Report on Form 10-K/A for the fiscal year ended December 31, 2011, the Company's Quarter Reports on Form 10-Q and other filings submitted by the Company to the SEC, copies of which may be obtained from the SEC's website at www.sec.gov. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. All forward-looking statements are qualified in their entirety by this cautionary statement and the Company undertakes no obligation to revise or update this release to reflect events or circumstances after the date hereof.

 

Contact Information

 

MusclePharm Investor Contact:

The Del Mar Consulting Group, Inc.
Robert B. Prag
President
Telephone: 858-794-9500
Email: Email Contact

Alex Partners, LLC
Scott Wilfong
President
Telephone: 425-242-0891
Email: Email Contact