MusclePharm signs Chad Ochocinco

DENVER, Oct. 25, 2011 /PRNewswire/ — MusclePharm Corporation, a Nevada corporation ("MusclePharm" or the "Company") (OTCBB: MSLP), an expanding U.S. nutritional supplement company, is pleased to announce a one-year sponsorship deal with NFL superstar and sports social media trendsetter Chad Ochocinco. The sponsorship was put together with the help of Rosenhaus Sports.

Currently a wide receiver for the New England Patriots, Ochocinco's reach as a star player is among the greatest in professional sports.

A dynamic and colorful personality, Ochocinco is one of the most recognizable figures in the NFL. The six-time Pro Bowler has nearly three million Twitter followers (@Ochocinco), which ranks third among all athletes and first in the widely-popular NFL.

In addition, the outspoken Ochocinco has nearly two million Facebook fans.

By signing Ochocinco to a one-year deal, it creates even more brand exposure for the MusclePharm sports nutritional company that continues to grow and expand at an incredible rate.

Regarded as one of the top sports nutrition companies in the industry with its award-winning physique and performance product line, MusclePharm's association with Ochocinco is an ideal fit as it further strengthens its social media capabilities.

"This is another exciting step for MusclePharm and we are thrilled to have Chad as part of the team. With his innovative and unique personality, he fits the MusclePharm brand perfectly," MusclePharm Senior President and Co-Founder Cory Gregory said. "Chad's impact on social media in the NFL is enormous and I know that he can add a great amount of exposure to the MusclePharm brand through social media as well.

"Like Chad, social media allows us to stay very close to our consumers and Chad gives us instant exposure to a massive audience. I am involved on a daily basis with our consumers on a social media level and we at MusclePharm have repeatedly seen the tremendous impact it can have for business.

"With all of our social media relationships, and that now includes Chad's huge following, we can touch an audience of more than 14 million people. That truly is remarkable and just shows how powerful social media can be. With Chad coming on board at MusclePharm, our following in the social media world will only grow and we can't wait to see what continues to come from that."

ABOUT MUSCLEPHARM CORPORATION

MusclePharm is a healthy life-style company that develops and manufactures a full line of Informed Choice approved nutritional supplements that are free of banned substances. Utilizing years of research at the MusclePharm Sports Science Center, the products are created through a six-stage research protocol involving the expertise of top nutritional scientists and field tested using a pool of over one hundred elite professional athletes from various professional sports leagues including the National Football League, Mixed Martial Arts and Major League Baseball. The company's products address many categories of active lifestyles, including muscle building, weight loss and maintaining general fitness through a daily nutritional supplement regimen. MusclePharm products are sold to consumers in more than 120 countries and available in over 10,000 U.S. retail outlets, including Dick's Sporting Goods, GNC, Vitamin Shoppe, Vitamin World and Wal-Mart. MusclePharm products also are sold through more than 100 online stores globally, including bodybuilding.com, Amazon.com and Vitacost.com. For more information, please visit www.musclepharm.com.

Forward Looking Statements

The information contained herein includes forward-looking statements.  These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements.  You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements.  Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity.  We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

PR Contact:
Annette Dallavalle
5W Public Relations
(212) 584-4299
adallavalle@5wpr.com