MusclePharm Inks Exclusive Australian Distribution Contract Worth $2 Million in Annual Sales

DENVER--(BUSINESS WIRE)--MusclePharm® Corporation (OTCBB:MSLP - News), a fast-growing nutritional supplement company with a proprietary formulation used in eight performance products, is set to announce an exclusive distribution contract with PSI Distribution, a leading supplement distributor in Australia and New Zealand.

The exclusive and noteworthy contract will be worth $2 million in annual sales, allowing MusclePharm to expand into the Australian market and continue to grow as an international brand.

Included in the exclusive agreement with PSI is a combined opening purchase order of $500,000 dollars in MusclePharm products, which will begin shipping out in August. From there, a minimum Purchase Order of $500,000 in MusclePharm products will be made by PSI every 90 days, allowing MusclePharm to cultivate awareness in an area that has exploded in Ultimate Fighting Championship (UFC) and Mixed Martial Arts popularity.

“Securing an exclusive partnership with PSI in the Australian market is a strategic move in taking advantage of the exposure the UFC partnership has created for MusclePharm,” MusclePharm Executive Vice President Leonard Armenta said. “We hope to leverage the popularity of the sport, expanding our distribution networks, resulting in increased brand awareness and sales. The UFC audience shows the passionate and loyal qualities that we are targeting for our products.”

Australia is home to the second-fastest sellout in UFC history, as more than 16,000 tickets were sold on the first day for UFC 110 in February and is the third largest pay per view country for UFC events. It quickly has made Australia an annual destination for UFC events and that surge in popularity has helped grow the MusclePharm brand, which has aligned itself closely with the UFC and the sport of MMA.

“MusclePharm’s ingenious and unique formulations backed by a strong branding campaign made them a company we simply had to distribute in Australia and New Zealand. Something about them 'stood out' responded Greg Nikolettos , CEO of PSI Distribution. “With thousands of brands to choose from, MusclePharm has leapfrogged many large seasoned industry leaders and cemented themselves as a force to be reckoned with. With their heavy focus on UFC, WEC and MMA, we predict massive things for MusclePharm in the near future.”

MusclePharm has previously announced major sponsorship deals with UFC superstars Anderson Silva and Rashad Evans, whose exciting fighting styles and popularity have given MusclePharm added exposure as it expands on a worldwide level.

MusclePharm has also sponsored more than 50 UFC and World Extreme Cagefighting (WEC) fighters, and is a title sponsor for the WEC, a sister company to the UFC that attracts more than one million viewers for its regular broadcasts on Versus.

MusclePharm products are currently available in 1,200 of the top GNC stores in the United States, as well as Vitamin Shop. MusclePharm’s award-winning products — Assault®, Battle Fuel®, Bullet Proof®, Combat Powder®, Recon® and Shred Matrix®—are also available online at gnc.com, bodybuilding.com, amazon.com and many other locations.

About MusclePharm®

MusclePharm's top management has extensive experience in the sports world and has harnessed this drive and focus into building a business to benefit its customers and help Fuel The Athlete Inside™. Headquartered in Aurora, Colorado, the company is a fast-growing developer and manufacturer of safe, scientifically approved, nutritional supplements that are free of banned substances and tested by athletes. They are designed to help athletes, bodybuilders, weightlifters and fitness enthusiasts improve their performance. Each and every MusclePharm product is the end result of an advanced six-stage research and testing protocol involving the expertise of top nutrition scientists. In addition, the products have been field-tested by more than 100 elite professional athletes from the NFL, MMA, MLB and elsewhere. To date, the company has developed six products: ASSAULT®, BATTLE FUEL®, BULLET PROOF®, COMBAT POWDER®, RECON® and SHRED MATRIX®. Two additional products are due in stores in 2010. MusclePharm products offer up to twice as much of the active ingredients per serving as competing products and incorporate a proprietary mix of ingredients not available elsewhere, such as Suma root– the "Russian Secret." Suma is a natural, performance-boosting, strength-and muscle-building herbal derivative that has been used for years by top Russian athletes.

For more information, please visit www.musclepharm.com

Forward-looking Statements

MusclePharm® Corporation believes the information set forth in this Press Release may include "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. Certain factors that could cause results to differ materially from those projected in the forward-looking statements are set forth in "Risk Factors" in Item 2.02 of the Company's Form 8-K dated February 18, 2010, which has been filed with the Securities and Exchange Commission.