MusclePharm Signs Two-Year Partnership With Ultimate Fighting Championship (UFC) as Official Nutritional Supplement Provider

DENVER , Sept. 19, 2011 /PRNewswire/ — MusclePharm Corporation (OTCBB: MSLP.obNews ), an expanding U.S. nutritional supplement company (“MusclePharm” or the “Company”), is pleased to announce a two-year partnership agreement with the Ultimate Fighting Championship (UFC), as the Official Nutritional Supplement Provider for the premier Mixed Martial Arts organization in the world.

Regarded as one of the top sports nutrition companies in the industry, MusclePharm®’s association with the industry-leading UFC®, which features the top MMA fighters in the world, is a perfect fit.

The UFC® has experienced a massive rise in popularity over the last several years, giving MusclePharm® the ideal platform to showcase its award-winning physique and performance product line.

The UFC is currently the largest pay-per-view content provider in the United States and its broadcasts have reigned supreme in the coveted 18-to-34 male ratings demographics. Drawing sell-out crowds across the world for its live events, the UFC® has regularly earned higher television ratings than the NBA, NHL, NASCAR as well as NCAA football and basketball as it continues to move into the mainstream.

“We’re excited to have MusclePharm® as the official nutritional supplement provider of the UFC,” UFC President Dana White said. “The team at MusclePharm® is committed to helping grow the sport of mixed martial arts. Having them on board as a sponsor of UFC is great for our fans and athletes.”

With the partnership, MusclePharm® will now have exclusive in-ring placement, including its trademark MP® logo on the Octagon mat and bumpers up to 10 times per year during UFC® live events, which are viewed by millions of fans worldwide.

The map placement will be in place for the UFC®’s ground-breaking network television debut on FOX that takes place on Nov. 11 . MusclePharm®’s strong presence will be evident on that night, as the UFC makes its network debut with a heavyweight championship fight between Cain Velasquez and Junior Dos Santos that will be seen by tens of millions of fans across the United States and will be one of the most-viewed matchups in UFC® history.

In addition, the partnership includes strong digital media activation and will include an exclusive MusclePharm® nutritional section on the www.UFC.com homepage, which draws millions of visitors each month.

The activation will also allow MusclePharm® access and visibility on the UFC®’s Facebook and Twitter pages, which are considered some of the most popular in the social media world and include more than seven million fans.

MusclePharm® has previously and continues to be a top sponsor for many of the UFC®’s top fighters, including worldwide superstars Anderson Silva , Quinton “Rampage” Jackson, Clay Guida and Rashad Evans .

Now, the growing company, which continues to draw rave reviews in the sports nutrition industry, will have a strong presence on www.ufc.com and inside the Octagon as this amazing partnership takes off.

ABOUT MUSCLEPHARM CORPORATION

MusclePharm® is a healthy life-style company that develops and manufactures a full line of Informed Choice approved nutritional supplements that are free of banned substances. Utilizing years of research at the MusclePharm® Sports Science Center, the products are created through a six-stage research protocol involving the expertise of top nutritional scientists and field tested using a pool of over one hundred elite professional athletes from various professional sports leagues including the National Football League, Mixed Martial Arts and Major League Baseball. The company’s products address many categories of active lifestyles, including muscle building, weight loss and maintaining general fitness through a daily nutritional supplement regimen. MusclePharm® products are sold to consumers in more than 120 countries and available in over 10,000 U.S. retail outlets, including Dick’s Sporting Goods, GNC, Vitamin Shoppe, Vitamin World and Wal-Mart. MusclePharm® products also are sold through more than 100 online stores globally, including bodybuilding.com, Amazon.com and Vitacost.com. For more information, please visit www.musclepharm.com.

Forward Looking Statements

The information contained herein includes forward-looking statements.  These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements.  You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements.  Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity.  We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

PR Contact:
Annette Dallavalle
5W Public Relations
(212) 584-4299
adallavalle@5wpr.com